Did you know that 76% of businesses plan to add video to their website? (Social Media Examiner)
Many times your website homepage is the first impression people have of your company. Videos are a great way to make a positive first impression that counts, and a great way to get your audience interested and informed. Video is also extremely helpful when moving through the sales process. Videos can quickly get into the details of your company and product offering; they efficiently explain what you do and why people need it.
55% of visitors spend fewer than 15 seconds on company websites; however, websites with videos hold their visitors about 2 minutes longer on average. (Comscore)
Only 14% of trade show leads are followed up on, however, nearly 60% of attendees have buying power.
Many exhibitors today understand the power of using video at a tradeshow. Video is able to quickly convey how products work in a way that grabs attention and entertains, and makes your booth stand out from the crowd. Having a video in your tradeshow display will attract people to your booth, introduce them to your product, and entertain them. Capture the attention of passersby by playing a video in your trade show booth. This will give you the perfect opportunity to make your pitch. Besides having the video looping in your booth, you can also use it in email invitations, as a giveaway on USB Drives, and in your follow up emails after the show.
Videos increase email click-through rates by up to 300%. (Bronto Marketing)
Adding a video to your emails has been proven to increase click-through rates. It is also a smart idea to send your video as a follow-up to a direct sales email. This allows you to contact your prospects without spamming them. A video can also be added to all employees email signature.
Consumers are nearly 50 percent more likely to read email newsletters that include links to video. Additionally, more than half of consumers said they’ve watched a company video that came through email. (Duct Tape Marketing)
Products that have a video are 95% more likely to be bought. (Internet Retailer)
You only get one chance to make a first impression. Videos are a great way to start off a presentation, because every attendant is able to begin with a consistent message. They also entertain prospects while delivering information quickly and effectively.
Videos increase people’s understanding of your product or service by 74%. (Digital Sherpa)
YouTube is the number two search engine in the world. (Mushroom Network)
In today’s world there is a demand for companies to directly connect with their customers on social media platforms. When it comes to social media, videos are the best way to engage your audience. They provide you with the opportunity to keep people interested in your content, business, products and services. Video can be shared on Facebook, LinkedIn, Twitter, Pinterest, Google+ and of course YouTube. Using YouTube, you can link all of your videos, and channel, to your website. With simple, short and interesting videos, you are able to get more likes, shares and followers.
Videos shared on Facebook are proven to get more engagement than other types of media, and consumers are proven to interact with them. (Duct Tape Marketing)
People remember 10% of what they hear, 20% of what they read and 80% of what they see. (Forbes)
By including a video in your drip marketing campaigns, your prospects will remember you when they decide it is time to take the next step in the sales process.
Help Prospects Sell Internally
60% of CEO’s would rather watch a video than read text. (Forbes)
Many times your contact at a company is not the decision maker. A video is the perfect way to assist your contact in selling your product or service to their boss.
Interactive Print Ads
If you are still using primarily print marketing, no worries, a video can still work for you. By placing a QR code on all of your print marketing, you can direct people to your video, which will deliver your key message in 3 minutes or less.
Prospects may recall the company etched in a keychain, but do they actually remember what that company does? Give your prospects at tradeshows and other events a USB/flash drive with your video uploaded on it. Not only are you providing a company keepsake that’s useful, but each prospect will walk away with a reminder of who you are and what you do.
Websites that have a video are 53 times more likely to appear on the first page of Google. (Forrester Research)
Video is great for SEO, because Google loves video. Videos now show up as individual results in Google and are a great way of directing traffic to your website. Google measures the multiple types of content your website offers, because they like to offer blended search results, which they refer to as “Universal Search.” Google also measures how long people stay on your website. The longer they stay, the higher your rank. Videos have been proven to keep people on a website page an average of 2 minutes longer. Google also owns YouTube, which is the second largest search engine in the world (after Google itself). Due to this relationship, Google ranks relevant YouTube videos high in search results.
Website visitors who view videos stay on the site an average of 2 minutes longer. (Comscore)
Resellers & Distributors
A video ensures that your sales partners are delivering a clear and consistent message when they are representing your brand.